I believe there are basic values applicable both in private life and in business, which are able to improve both aspects.
I like to always take concrete examples that are part of my life and for which I feel emotions and passion, the roots of every success.
Harley Davidson is a brand that represents an extraordinary company born from a dream in the early 1900s, but beyond that, over time it has become a lifestyle for millions of people around the globe.
Its the biggest club in the world where brotherhood, respect, esteem, solidarity, kindness and sharing make it unique and fascinating.
What makes the big difference is the membership in a great team where all the players are the same, regardless of the roles.
Everyone has his respected individuality, and the strengths of one or the other are heard and shared to make the club always better.
Freedom of expression and individuality are also reflected in motorcycles where they emerge when the „Harleyst“ gets in the saddle, his driving position.
From that moment on, he knows exactly what to do, he loves his position and the freedom he has to be able to live. In those moments there is the maximum expression of emotions and passion, however aware of having an aggregating, responsible and important role for the club and for what it represent in the collective.
Make your life and your business a good expression of what you choose to be and live, and let the emotions and your heart drive you.